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If your business wants to extend its reach, you should invest in branding. Getting your name and logo out there is a great way to draw attention to your business. In-your-face marketing is no longer as impactful; instead, companies look to invest in more residual marketing, like brand awareness. One of the best ways to do that is to invest in corporate hoodies. Branded items make a huge difference to your marketing, acting as great gifts you can hand out for ‘free’ advertising in the years ot come.

You can create a real sense of goodwill by handing out custom hoodies to customers, clients, and partners of your business. Your staff wearing these same corporate hoodies in the workplace also fosters another sense of brand identity that can make a huge difference in the years to come. While having large billboards around the city can draw interest – at great cost – brand visibility in the form of wearable clothing is priceless. Wearable products, like corporate hoodies, make some of the best corporate gifts you can find out there today. 

Why should you choose corporate hoodies over promotional t-shirts? For one, they can be worn all year round. People can wear hoodies in the spring, summer, autumn, and winter. With a corporate t-shirt, the logo and branding can be easily covered up with secondary layers. With hoodies, you are far less likely to see your branding covered up. 

Things To Consider When Investing In Corporate Hoodies

Are you interested in using products like corporate hoodies? Then read this quick guide. We will break down the factors that should come into play in the decision-making process before you invest.

Never Scrimp On Quality

The first mistake that many companies make when buying corporate hoodies is using a lesser-known or lower-quality, cheaper supplier. Look, we get it; you want the maximum ROI you can get from your marketing investment. That is totally fair. However, cheaper quality products often have problems that can make your company look bad. Not only is the recipient less likely to wear a cheap, low-grade hoodie, but it can harm your reputation. 

You never want to get a reputation for being cheapskates who hand out low-quality goods to their customers. Quality is essential. Given the relatively affordable cost of high-quality corporate hoodies, there is precious little benefit to going cheap. The quality often looks tacky, the images can wear away quickly, and they might even peel off. That makes your company look bad!

Comfortable, high-quality garments are more likely to be worn in public. If they are of a high standard, the recipients of this great corporate gift will be certain to wear them. Make sure the material is thicker than the cheaper hoodies out there and that it is soft to the touch. Put one through the wash, too; low-quality corporate hoodies lose their fluffiness inside quickly and often feel rough after a wash or two. 

Make Them Stylish

Many corporate hoodies are simply one-colour items with the company logo and contact details emblazoned on them. While that might be effective, it lacks the eye-catching personality you need. Your corporate hoodies should turn heads and draw enough attention for someone to get an idea of what they are looking at. You need a product that is fashionable as well as functional to succeed.

So, we recommend that you work with a professional design team that can create a more eye-catching corporate hoodie. Make sure the design is fresh and feels like a fit for your business. Work your company's corporate branding colour schemes into your design. You might even find it easier to work with your in-house art team or a third-party designer to create a design that stands out. 

Style matters; so long as the design feels like a natural fit for your business, this is a worthwhile addition. 

Be Inventive

A stylish design is one thing, but you also need something on the corporate hoodies to help catch someone's eye. That could be an attractive colour scheme or even a witty slogan. You could even pose a question that relates to the problem(s) your business solves. Even something like a popular quote can be enough to get heads turning and looking a little bit closer at your corporate hoodie.

Inject some personality and ingenuity into the design, and you should get much better responses and a generally more positive uptake. Include something eye-catching that draws attention from passers-by, and your corporate hoodies are much more likely to do their primary job: to gain attention.

Be Concise

However, avoid turning your corporate hoodies into something that looks like an advertising board. Make the message clear, and ensure that the front-and-centre message is your company name, website, phone number, and contact details. Go for something stylish and clean while adapting the above ideas of invention and creativity in the design. A quality designer should be able to help you come up with something attentive and stylish that avoids being too over-the-top for attention-grabbing.

In some cases, less will be more. Your corporate hoodies might get a more positive response if you keep the design simple rather than going over the top. If you need something eye-catching on a more minimalist hoodie, make it your logo and contact details. 

Prizes And Marketing Drives 

Many companies give corporate hoodies as gifts for corporate events. If you are going to do that, it has to be a high-quality garment. Who wants to win a hoodie that looks like it will fall apart in a few washes? 

Make sure that you get used to developing hoodies that look like they should be worn. Now, you could even use your corporate hoodies as a secondary gift. Have a main prize draw that could draw lots of attention from people, and then have something like X runners-up receive a hoodie if they do not win the first prize. This allows you to get more interest in your prize but also gives runners-up something worthwhile. 

Think about the marketing impact, too. You can collect a lot of email addresses and phone numbers with a prize. Having the hoodie as your backup prize means you get the residual branding benefit as well as the ability to capture more vital phone numbers for your future marketing goals. Win-win!

Staff Attire For Awareness

Think about how your staff represents your business both on-site and when they are out and about. When your staff head off for lunch, having them wear your corporate hoodies helps you spread the name of your business around town. Give your staff these new corporate hoodies as part of their workforce attire, and they can wear them when the situation calls for it in the workplace. 

Staff will appreciate the gift but should also be more likely to wear it when they are out in public. If your staff members love their job, they might just wear their uniforms on their days off as well. That helps you spread the name of your company and attract more interest in your goods and services.

With the above, you should find it a whole lot easier to create quality products that draw the right kind of attention. Your corporate hoodies can make a fantastic asset for your business, but only when the right attention to detail is placed on the design element. Keep that in mind, and you should be much more likely to see your corporate hoodies do the job intended.